625 Broadway, NoHo

Client: Kaufman Organization

Culture A curated and commissioned a lenticular mural artwork for a lobby renovation at 625 Broadway, working with artist Ben Wiseman. The client wanted a visual storytelling experience inspired by iconic figures and historical landmarks of the NoHo neighborhood.

The lenticular mural crossed 56 metal blades and measures approximately 13ftL x 28ftW.

It won the 2021 NYCxDESIGN Awards for Graphics + Branding with Design Republic.