Ashurst x Tesla Innovation Event

Culture A was approached by Ashurst, one of London’s most prestigious law firms, to curate an art experience for its exclusive innovation event, featuring George Ell, Tesla's' Director of Western Europe. The cocktail event hosted Ashurst’s top clientele in Fishmongers’ Company, London’s oldest and most notable liveries. We wanted to honor the unique location, but also showcase Ashurst and Tesla’s drive for innovation.

Culture A selected artist Hugo Dalton to develop a series of three site-specific light drawings around the Camelina plant, the first transgenic plant in the UK that has been genetically modified to produce Omega 3 fish oil. Dalton set the innovative story of the Camelina plant within the context of Fishmongers’ industry and historical significance. Each drawing was curated to integrate into Fishmongers’ Company’s Greek revival architecture, which showcased a grand, traditional backdrop for an innovative interpretation of its industry.