5 Things We Learned... Serena Weaver

Serena Weaver is an entrepreneur in the field of sustainable business development.  She is a lover of hospitality and uses her unique background to question existing systems within the industry.

Half Italian and half American, Serena grew up between both worlds.  She trained in Urban and Environmental Planning from the University of Virginia before starting her first business, a social enterprise that designed and then exported furniture and textiles from India.  After later completing an MBA in Milan, Serena strengthened her life and business skills through the boot camp that was working with mission-driven Tesla, Inc.  Now focusing on Table Sage and Obsidian Services, Serena is offering a new take on restaurant ratings and sustainable service design in hospitality.  She hopes that both will create systemic improvements for the travelers of today, and leaders of tomorrow.  Serena currently lives with her partner, Hans, and son, Ziel, in Amsterdam.

Here are 5 Things We Learned about Serena.

What made you...you?

Growing up between two countries (the U.S. and Italy), I was always identified as the opposite of where I was.  In the U.S., I felt European; in Italy, I was the American.  This placed me as an observer at an early age.  Now, I am so grateful for the learned ability to watch, appreciate, and think critically of even that which is very close to me.

When are you happiest?

Until recently, I would have said that I am happiest when in an airport or hotel lobby.   Basically, I've felt most myself in places where no one is supposed to belong.   However, after having had a child, I'm beginning to find pure joy in the simplest of moments at home with my family.   It's not about me anymore.

Would you rather have a muse or be a muse?

Both— always!  I see muses as circular.   I constantly receive inspiration that, when integrated and turned into something new, I hope will inspire others.

Who do you admire?

I have the utmost respect for women—especially mothers and single mothers—who are caring for themselves and their families in difficult situations.  Everyone's life experience is valid.  However, some realities are truly unimaginable.  We need to do better in supporting the backbone of our societies.

What is important?

Doing one's best— whatever that may be.  We all have the potential to be great and to give back.

Portrait and all images provided by Serena