Is Seeing Believing?

Culture A and creative technologist Lisa Talia Moretti launched Is Seeing Believing?, a research initiative exploring how AI is perceived through visual media. By analyzing thousands of AI-related images, the project uncovered how superficial and stereotypical visuals—like robots and blue brains—shape public understanding of AI.

To challenge these misconceptions, Culture A engaged artists to create new visuals that rebrand AI for the future. The project has gained recognition in commercial and academic circles, with presentations at institutions including the University of Amsterdam and Gerrit Rietveld Academie.  

Participating artists included Jake Messing, Paulina Batista, Kysa Johnson, and Jimmy O’Neal.